Faith and Word-Centered
Christ is central to all we do. We rely on God’s guidance and uphold the integrity of God’s word through adherence to biblical standards in all character and conduct.
An interdenominational ministry for rural outreach
About Rural Outreach Ministries
Our Purpose
Our Mission
To proclaim the risen Christ in rural Zambia and beyond.
Rural Outreach Ministries (ROM) was founded by Evangelist Ken Banda and established on 6th April 1995, as a response to the Great Commission (Matthew 28:18-20), standing firmly on the promises of Mark 16:16-20 and Psalm 2:8.
Since its inception, ROM has been committed to evangelism and outreach, focusing on sharing the life-transforming message of Christ Jesus with people in Zambia’s rural communities and beyond.
Our Direction
Our Vision
To see rural Zambia saved through spiritual transformation and holistic development.
Since 1995
Our Story
“The rural people are My people also, and I died for them too.”
ROM was established in 1995 following a defining spiritual encounter experienced by the Founder and President. For over 31 years, ROM has focused on evangelistic outreach in rural and underserved communities, discipleship and church planting, and holistic transformation through social and economic interventions.
What We Stand For
Our Core Values
Integrity
We are committed to the highest levels of accountability and stewardship. We treat every resource, financial, human, or natural, as a sacred trust from our donors and the communities we serve.
Compassion
We serve with dignity and love, believing every individual deserves to be treated with Christ-like empathy and respect regardless of socio-economic status.
Excellence
We maintain high standards in ministry delivery, striving for a standard that reflects the glory of God in every chapel built, every broadcast made, and every life served.
Empowerment
We focus on building self-reliance, equipping rural residents with the spiritual and economic tools to transform their own lives.
Partnership
We believe in collaboration for greater impact, actively seeking to work with traditional leadership, Government bodies, and corporate partners.
Our Corporate Governance
The oversight of ROM is provided by a prayerfully constituted Board from across denominations. These are men and women drawn from diverse professional backgrounds with a heart to see rural Zambia saved.
Teamwork
The Vision and Mission of ROM is led and accomplished through three active ministry teams called "armies". These "armies" are made up of people who commit their time and resources to the work of the Ministry. The "armies" under ROM are:
The Going Army
These are volunteer frontline missionaries who, from time to time and against all odds, take the gospel of salvation to rural Zambia and beyond.
The Praying Army
This comprises volunteer intercessors from across denominational lines who support the Ministry's evangelistic and outreach programmes in rural Zambia and beyond.
The Sending Army
These are people from across denominational lines that are friends of the Ministry and committed to supporting the Ministry's outreach and evangelistic programmes.
Our Objectives
To hold mass evangelistic crusades and village outreach programmes in rural Zambia.
To build and sustain evangelistic teams in all the ten provinces of Zambia, that will effectively service their respective villages.
To partner with and support rural churches in their mandate to reach the lost.
To encourage sustainable growth of the local church through leadership training.
To build capacity in local pastors in their service to God and ultimately become good and faithful stewards.
Our Founder
Rev. Dr. Kenneth J. Banda
Founder and President
Evangelist and Philanthropist based in Lusaka, Zambia, called to preach in rural communities. He founded Rural Outreach Ministries in 1995 to proclaim the risen Christ in rural Zambia through open-air crusades, door-to-door evangelism, revival meetings, and Bush Bible Schools. He is also Founder and President of Harvest University.
“As I reflect on the journey of Rural Outreach Ministries, I am reminded of the early days when our mission was fuelled by a simple yet profound command: to go where others would not and to reach those whom society had forgotten. We are not just planting churches; we are building transformation hubs.”
Governance
Board of Directors
Strategic oversight and accountability for Rural Outreach Ministries
Mr. Moses Nyirenda
Provides strategic oversight and governance leadership for Rural Outreach Ministries.
Mrs. Racheal Banda
Board Member / Executive Pastor
Executive pastoral leadership and board representation.
Eng. Webster Nonde
Board Member
Engineering and infrastructure advisory support.
Mr. John Yona
Board Member
Governance and ministry development support.
Mr. Richard Chakaba
Board Member
Supports ROM governance and ministry accountability.
Ms. Loisa Mbatha
Board Member
Board secretariat and organizational coordination.
Trust & Impact
Why ROM Is Unique
- 31 years of unbroken rural ministry in Zambia (est. 1995)
- 35+ ROM Chapels established in remote rural areas
- Audited financials, annual external audits with full transparency
- Registered as a Company Limited by Guarantee (formal governance structure)
- Governed by a Board Charter, Company Articles of Association, and 5 Board Committees
- Active academic research partnerships with the University of Pennsylvania and Harvard
- Weekly national radio presence on ZNBC Radio 2 and One Love Radio
- A recognized last-mile delivery vehicle for community development in rural areas
Advisory
Missions & Advocacy Committee
Mr. Crispin Sapele
Committee Member
Mrs. Elina Phiri
Committee Member
Pastor Rodgers Masika
Committee Member
Rev. Frazier Khatanga
Committee Member
Management
Executive Team
Rev. Dr. Kenneth J. Banda
President / Executive Director
Organizational Leadership, ROM Evangel & Missions Chapel
Dr. Namunji C. L. Matale
Lead, Education & Health Services
ROM Education & Health / Entrepreneur Network
Eng. Isaac Macwani
Lead, ROM Media
Digital Strategy, Web Application & Media Infrastructure